Ombre moving microbiome home tests and probiotic supplements into retail

“Home test kits and personalized data are driving growth at retail,” ​said ​Elise Contarsy, CEO at Ombre. “Ombre can fuel that trend in retailers’ assortments.” 

Ombre’s Gut Health ​home test gives consumers “a quantified view of their unique microbiome”​ and is supported by a self-care program of targeted lifestyle, diet and probiotics recommendations.

From DTC to omni-channel

The San Francisco-based company (formerly Thryve, founded in 2016​) relaunched in 2021 with a reimagined brand identity, a new CEO and a direct-to-consumer (DTC) model. It builds on past experience and used $3 million in seed funding​ to evolve its products, supply chain and services. 

Pending trademark and restructuring, the business operated through parent company Quantbiome, which has “sequenced and analyzed 75,000 microbiome tests, resulting in 31,000+ probiotic supplement subscriptions to date,”​ Contarsy said, adding that consumers are primarily women between the ages of 25 and 55.

In its first year of operation, Ombre projects $4 million in DTC sales with even demand for tests and supplements. The expansion to an omni-channel strategy comes at a time when both personalized nutrition and probiotics market are poised for promising growth. In February, Ombre announced an additional $4 million in new funding, bringing the total raised to $13.3 million. 

“The probiotics industry is rapidly growing as the knowledge of the microbiome is expanding,” ​Contarsy added. “Many people have heard about the benefits of probiotics and prebiotics but aren’t sure which product is right for them.”

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